Publications

The Mobile Revolution in the Travel Industry - Part 1

How Mobile is reshaping the travel industry as we know it - Published in two parts

The Mobile Revolution in the Travel Industry - Part 2

How Mobile is reshaping the travel industry as we know it - Published in two parts

Hotels Rewired: The Convergence of Digital and Physical

The blurring of line between the online and the physical world. 

How digital marketing and traditional marketing needs to go hand in hand in the Hospitality space

Innovation drives digital marketing

Hotels in India, especially, are in a flux. A storm of innovation in technology and cropping up of alternate business models is buffeting the industry while giving very little elbow room to breathe. Just when a business model seems to be settling down, along comes someone with a disruptive business model to ‘creatively destroy.’ What do hotels need to survive?

Email Marketing Tips For Businesses In 2015

Tips on what email marketing means for businesses in 2015, especially at a time when content is ubiquitous. Published as part of a member of the panel discussion at 3rd Email marketing summit

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