Professional snapshot

Head - Digital and CRM

A very short stint here before the entreprenuerial bug bit. Laid some of the foundation of the digital and loyalty strategy. Another time and space, would have wanted to make Dunkin a leader in digital in its space - but time was too short! 

Director - Strategy and Digital

A partner in this exciting startup - which aims to integrate marketing under one place, something close to my heart. No more silos! and aiming to do it exciting ways, which few people do...

Looking to make this a great place to be and a place that provides unbeatable value to all those with whom we work 

Head - Digital and Loyalty

Set up the entire digital and loyalty marketing ecosystem for the hospitality giant. 

This was the place where I became a firm believer in the power of an integrated marketing approach - that the division of digital and non digital is artificial. Followed this belief by creating system which enabled a synergistic approach that led to newer revenue channels and generally exponential revenue increase across marketing channels

The approach has led to Lemon Tree Hotels being today considered a leader in Indian hospitality space in the digital sphere

Head - Digital (airtel digital tv)

Headed the newly created Internet marketing division. Was responsible for conceptualizing and executing online marketing campaigns with a view to drive sales 

 

Was also responsible for creating the online brand presence using alliances and other digital BTL and ATL activities
 

Also handled the central call centre for closing the loop of online lead generation 

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